Ster
Stichting Ether Reclame (Ster) (English: Foundation Ether Advertisement) is the organization for radio, television and online advertisements on the NPO, the public broadcaster of the Netherlands. With the income from these, parts of the costs of public broadcasting are paid for.
It was founded in 1965 as the Stichting tot Uitzenden van Reclame ("Foundation for the Broadcasting of Advertisements"); the name was changed to the present name that same year. STER is most famous for Loeki de Leeuw, an animated puppet which appeared at the beginning and ending of all of STER's commercials from 1972 until 2004, and again in 2019 and from 2021 onwards.
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